Sales/BD Mgr
2022-07-31 - Presently working
Engaged with two distinct brands, contributing to a diverse range of projects and initiatives
Bewild Brand:
- Business Development:
• Successfully Established Partnerships With 2 Reputable Organic Stores as B2Bchannels For Coffee
and Organic Vegetables, Significantly Expanding Market Reach and Distribution Channels. This
Initiative Resulted in A Monthly Revenue Increase of Rs10,000.
• Research On the Competitive Landscape of Organic Companies of National and International Using
Business Model Canvas and Designed the Business Model for Next 2 Years
• Developed Customer Personas Through Extensive Interviews with Over 100 Targeted Customers,
Guiding Marketing Strategies and Product Offerings.
• Implemented A Customer Value Journey-Focused Marketing Campaign That Resulted in Achieving
Over Rs.50,000 In Sales Within a Single Day.
• Promoted Specialty Coffee and Beforest Collective's Business at The World Coffee Conference,
Resulting in Securing 20 Prospects as B2B Coffee Value Chain Partners.
• Utilized Data Analysis to Manage Real-Time Order Data, Analyse Psychographics, And
Demographics for Better Customer Understanding and Targeted Marketing Strategies.
-Operations:
• Developed A Logistics Model (Hub and Spoke) to Ensure Timely Delivery of Organic Vegetables
Throughout Hyderabad City Within 12 Hours of Harvesting, Implementing Standard Operating
Procedures (Sops) For Process Efficiency.
• Optimized Operations by Creating Sops for Every Process, Streamlining Workflows, And Reducing
Operational Costs.
• Utilized Real-Time Market Dynamics to Procure Raw Materials at Lowest Prices.
-Client Management:
• Conducted Weekly Customer Feedback Call to Gather Insights for Continuous Improvement,
Generating Reports Based on Feedback to Enhance Customer Satisfaction, Loyalty and Referrals.
• Handling Customer Queries and Serving as The Liaison Between the Organization and Customers.
-Research And Development:
• Served As an In-House Barista, Conducting Daily Cupping Sessions of Specialty Coffee,
Experimenting with Various Brewing Techniques to Understand Nuances and Enhance Product
Quality
• Collaborated Closely with Industry Experts to Enhance Product Quality, Leading to A Change in
Processing and An Increase in Coffee Attributes, This Effort Resulted in Achieving a Speciality Score
Of 90, Making It One of The Few Robusta Coffees to Score Above 90.
• Developed Value-Added Food Products from Excess Produce, Effectively Reducing Produce Loss to
Net Zero.
Hapup Brand:
-Research & Development:
• Developed And Successfully Launched Three New Millet Food Products into The Market Within a
Year, Based on Extensive Market Research to Identify Trends and Opportunities, Resulting Increase
in Revenue of Over 30%
-Operations &Quality Control:
• Established Quality Standards in The Production Unit in Accordance with International Regulatory
Standards (HACCP, CODEX, ISO 22000) Implementing Quality Control Measures and Maintaining
Records for Traceability and Compliance.
